Rosetta Stone | Free for Students | Giveaway + Integrated Campaign

Won’t somebody please think of the kids?! Well, we did.

Everyone is homebound, kids are going bonkers, and parents are beyond stressed. We took TikTok, Playstation 5, and Snapchat head-on by offering K–12 students a free 3-month subscription to any language. The kids got more out of their screen time and parents felt good about their kids being in very capable educational hands with Rosetta Stone. So, win-win!

Role: Creative Direction, Art Direction, Key Art Designer

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The plan.

Let’s keep this one simple: Engage the parents on social media, drive them to the offer, get the kids signed up and let the language learning begin. For free!

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The results are in.

$1.2b

Press Impressions

>100

Media Mentions

300k

Subscriptions

$1.0m

In Sales