The challenge.

The creative test here was translating the online experience and brand identity into a retail environment that educated, informed, and delighted customers from the street and in the store itself. It was also important to connect with the surrounding neighborhood, not only aesthetically, but also in creating an environment for local engagement. We designed the space so that it could be opened up and used for community gatherings such as design talks, screen printing workshops, etc.. Community wall boards inside the store showcased local events and customer designs that created that sense of local affiliation we were after.